An , a Chipotle burrito and a pop star walk into a bar.
This may sound like the start to a bad joke, but it could be a scene unfolding across the U.S. on Oct. 31, according to online search data.
Google鈥檚 annual 鈥溾 list has unveiled 25 costume ideas聽the tech giant says are 鈥渢rending鈥 in the build-up to Halloween. The list, based聽on comparisons of year-on-year search data from September, is also something of a who鈥檚 who of pop culture in 2024.
Top of this year鈥檚 list is Bob, a shrunken-headed ghost from the recent . Viral breakdancer Raygun took second place, with Google noting a spike in searches for 鈥済reen and yellow track suit鈥 and 鈥済reen track pants,鈥 as worn during the Australian鈥檚 controversial Olympics performance. Third place went to CatNap, the cat-like monster from the popular video game series 鈥淧oppy Playtime.鈥
People are also reading…
Also in the top 10 were Deadpool鈥檚 female counterpart Lady Deadpool and singer , whose cut-out heart corset has spiked in searches this year, according to Google Trends.
Elsewhere, a total of five characters from Pixar鈥檚 鈥淚nside Out鈥 movies 鈥 the anthropomorphized emotions聽Envy, Anger, Disgust, Anxiety and Joy 鈥 featured in the top 25. So, too, did Chipotle burritos (11th), Sonic鈥檚 nemesis Shadow the Hedgehog (20th), rapper Soulja Boy (24th) and three other characters from 鈥淏eetlejuice.鈥 (Both 鈥淏eetlejuice鈥 movies were released by Warner Bros., which is owned by CNN鈥檚 parent company, Warner Bros. Discovery.)
Google also looked at trending kids鈥 costumes (topped by Red from Disney鈥檚 鈥淒escendants鈥), pet costumes (鈥淒ogpool鈥) and costume pairs (Deadpool and Wolverine).
This year鈥檚 "Frightgeist" also featured a U.S.-wide costume map, showing local preferences that were not always reflected in the national data. , for instance, was the top trending costume in Tampa, Florida and Rapid City, South Dakota,聽while "Anchorman" character聽Ron Burgundy topped the list in Marquette, Michigan.
Bluey, from the Australian cartoon of the same name, was trending in Duluth, Minnesota聽and Tucson, Arizona.
鈥淔rightgeist鈥 also identified the year鈥檚 top trending party theme as 鈥淏eetlejuice,鈥 while the 鈥渟pooky foods鈥 category was topped by 鈥渕ummy hot dogs.鈥
Here are this year鈥檚 top 25 trending costumes, according to Google Trends:
- Shrunken Head Bob, from 鈥淏eetlejuice鈥
- Raygun
- Catnap
- Delores, from 鈥淏eetlejuice鈥
- Pomni, from 鈥淭he Amazing Digital Circus鈥
- Envy, from 鈥淚nside Out鈥
- Red, from 鈥淒escendants鈥
- Dr. Doom
- Sabrina Carpenter
- Lady Deadpool
- Chipotle burrito
- Anger, from 鈥淚nside Out鈥
- Disgust, from 鈥淚nside Out鈥
- Wolverine
- Anxiety, from 鈥淚nside Out鈥
- Delia Deetz, from 鈥淏eetlejuice鈥
- Gambit
- Dune
- Minion
- Shadow the Hedgehog
- Joy, from 鈥淚nside Out鈥
- Peely, from 鈥淔ortnite鈥
- Lydia Deetz, from 鈥淏eetlejuice鈥
- Soulja Boy
- Godzilla
___